Customer Story: How Kinetic Lighting Protects Their Brand with Cord-Lox®
In the world of live events, studios, and large-scale productions, lighting is only as reliable as the systems behind it.
For Kinetic Lighting, an award-winning lighting company based in Los Angeles, that means managing countless miles of cable across studios, stadiums, broadcast networks, theaters, and live events worldwide.
To keep those systems organized, identifiable, and on-brand, Kinetic Lighting has relied on Cord-Lox® custom cable straps for more than a decade.
A Lighting Company Built for Versatility
Kinetic Lighting operates at the intersection of creativity and technical precision. Adjacent to the entertainment industry, the company is uniquely diverse in its offerings:
- Lighting rentals and resale
- System installation for lighting, control systems, and grid work
- Production services through Kinetic Show Services
- Lighting design and pre-visualization
- Support for everything from moderately high-end weddings to Fortune 500 trade shows
Their work spans live events, studios, filming, and television, as well as permanent installations for national news affiliates, schools, colleges, live theaters, and places of worship.
One of their systems installation groups even supports a major broadcast network as news affiliates across the country upgrade their setups.
In every one of those environments, cables are everywhere—and each one matters.
Countless Miles of Cable, One Consistent Solution: Cord-Lox®
“For every light or fixture or control, there’s a lighting cable,” the Kinetic team explains. “We have untold miles of cable running between fixtures and controls, fixtures and power supplies—both control cable and power—and on each and every one of those is one of your straps.”
That’s countless miles of cables, all secured and identified with Cord-Lox® custom printed straps.
Cable Identification + Your Brand = “Branded Assets”
Kinetic Lighting uses black cables with a silver Kinetic logo, turning every cable into a branded asset. The straps serve a critical operational purpose—keeping cables organized and protected—but their impact goes far beyond function.
Branding That Travels Everywhere the Work Goes
Live events and productions move fast, travel far, and face unpredictable conditions. From stadiums to studios to outdoor events in varying climates, Kinetic Lighting needs gear that holds up.
“One thing I’d like to add about your custom straps is how durable they are when they are constantly on site at different events with different climates,” the team shared. “Cord-Lox® straps are a small, but big part of our branding.”
That durability and consistency pay off in high-visibility moments. During the Gold Cup in the summer of 2025, Kinetic Lighting’s team could instantly identify their cables on-site—thanks to the unmistakable Cord-Lox® straps.
“It was easy to identify our cables because of the custom straps the Cord-Lox® team provides.”
Clear Ownership. Clear Brand Presence.
In busy production environments, knowing what equipment belongs to whom is critical. Cord-Lox® straps help Kinetic Lighting clearly distinguish their gear from competitors’, whether on a production set or in-house.
“We use them mostly for branding. Visibility to clients, to ourselves. We use them for branding and what is ours and not ours.”
That clarity reduces confusion, protects assets, and reinforces brand recognition—often in front of clients, partners, and other production professionals.
A Decade-Long Partnership Built on Reliability
Kinetic Lighting has worked with Cord-Lox® for 10 years or more, a testament to consistency, quality, and trust.
As the team puts it:
“Cord-Lox straps are durable, consistent, and have increased Kinetic Lighting’s brand exposure across various sites. Cord-Lox has helped Kinetic Lighting with consistent brand visibility and differentiating our straps from the competition, whether on a production set or in-house.”
From stadium-scale events to broadcast studios and permanent installations, Cord-Lox® straps quietly do their job—holding cables together, standing up to tough conditions, and carrying the Kinetic Lighting brand wherever the work goes.
And for a company that operates on a global stage, that kind of reliability makes all the difference.
For more information about how to get started with custom cable management for your company, contact TFI Custom Fabrication at 619-662-1355, email sales@tfifab.com, or visit TFIfab.com
